Maybe you can help me? I've been playing with logo ideas and I am making myself crazy, literally. I've started to talk to Photoshop. So far it hasn't answered back, so I think I'm o.k.
I wanted to play off the name of my business - Indiscretion, but also associate it with sewing.
First I started with this:
My friend Sheika looked it over for me and suggested alone, the spool doesn't look like a spool, but with the full name, it looks like a spool of thread.
I used Impact for the font, but it looked too fat. Also, I asked a few friends and my husband, and they thought Sew Wicked would relate better.
So I did this, one with all Arial letters, one with Arial, but I used a different font for the "spool" to make it look more like a real one. Which do you like better?